Illustration for ZeroCater
Based on our new brand theme, I created Illustrations for website and marketing design.
Theme
Vibrant, Simple, Fun
Process
Step 1Exploration
I created mood boards and explored visual styles.
Step 2Creation
I created new illustrations based on the new brand theme.
Step 3Implementation
I implemented the new illustrations on the website and marketing design.
Visual Exploration
Final Design
Dissecting the Mark
We have used elements that were detached from our crane mark to create simple visual elements which also represent or give a slight nod to objects like a folded napkin, an angle of a knife cutting through food, a slice of pizza, half a sandwich, etc.
